Meaningful Media HK 10th June 2009

Meaningful Media Workshop
As part of the Asia Consciousness Festival

Program Results

Sponsors:
Gino Yu mcgino@polyu.edu.hk
John Stewart future.evolution@gmail.com
Stephen Schafer dagaschafer@aol.com

Facilitators:
Jim Rough jim@dynamicfacilitation.com
Mark Pixley mark@leadershipinc.com.cn
Meaningful Media 10th June 2009

 

Introduction

Meaningful Media is a one-day invitational workshop that brings together media creators such as film-makers, video game producers, and media technology developers, consciousness researchers, and entrepreneurs to stimulate further collaboration and promote the understanding and development of media content and technologies that facilitate personal growth and transformation.

The sounds that we hear combined with the images that we see and the consequences of our actions affect
how we perceive our world, how our consciousness functions and how we act. The realistic visuals and
behaviors in interactive media (such as video games) provide a compelling platform for communicating
experience, transforming consciousness and influencing behavior.

Interactive media represents the latest form of expression which, going back in time, was the vehicle for
mythology, art, and ritual. The origins of mythology, art, and ritual were to provide meaning and context in life.The effectiveness of media and its ability to influence emotion (and motivate action) is already commonly
applied by advertising companies to sway consumers’ purchasing decisions.
This workshop is organized by Gino Yu, John Stewart, and Stephen Schafer.